Advertise Your Hotel Directly on Google Hotel Ads

  • Lowest Commission Rates in The Industry
  • You Only Pay Us When We Get You Bookings
  • Stop OTA’s Taking Your Revenue on Google Hotels & Meta Search

* We can work with any existing booking engine or create a new booking engine for you!


Are you a hotel looking to profit more from each booking?

Optads are a Google Partner who specialises in advertising hotels on Google. We pride ourselves on being a small specialist team, that can manage and optimise your Google Hotel listing and ads. We are so confident in our ability to drive bookings to you, that we don’t charge upfront fees. We work on a commission-only basis and you’ll find it’s much lower commission than OTA’S are charging. 

Before & After

Why become independent from OTAs?

Advertising directly via Google Hotels and cutting out OTAs means more profit from every booking going straight back to you. Instead of relying on OTAs like, our team can create a campaign that drives hotel bookings directly to you. You pay no upfront fees and you’ll pay less fees for each booking received.

Why use Google Hotels to drive bookings?

Google are currently investing heavily in Google Hotels, and it’s rapidly becoming one of the main ways people book their hotels. Google holds the top spot as a search engine and they are now expanding to help customers book a hotel with minimum steps, often with card details that are already stored, right there from the Google page.

This gives the consumer a simple way to book from a name they know and trust, and not only that they can use other Google resources such as map views and reviews to explore the various hotels they are interested in. Now is a great time to get your hotel listed on Google Hotels, and using Optads is a great way of doing this with much lower costs than using an OTA. Our services are completely free of upfront fees, we work on a commission-only basis and we even pay all marketing costs.

Having your hotel directly on Google means that the customer is directly seeing your hotel name and brand, rather than seeing Expedia or, for example. This gives you more exposure, more credibility and you are more likely to receive bookings. It means you can directly advertise your offers, free of restraint.  

Meet the Optads team

We are a small team of experts who specialise in results-based advertising. Rather than working with a large agency where you may get many people working on your campaign who aren’t invested in results or working with an individual that is trying to specialise in all the different areas, we offer you a small team made up of the various specialisms it takes to create a successful campaign. 

The Optads team includes Tom who has been a Google Partner for over 11 years and has a wealth of experience in sales and as a campaign manager for a range of businesses including Atlantica Hotels, TGI Fridays and BMW. You have access to our expert designer and developer, Goran,  who can create advert design, landing pages and microsites that are professional, visually appealing and enticing and that work hand in hand with copy created by our experienced in house copywriters.

How we work

Optads create bespoke, high performing advertising campaigns, that drive bookings to you. Once your campaign is created and you begin receiving bookings, we simply invoice you on a percentage basis on the bookings you have received via our ads. You may be familiar with this from working with OTAs, however, you’ll find it’s much a lower commission rate by working with us.

Every campaign and package we create is individually tailored to your business. We’re extremely confident about getting you results and that’s why there are no hidden or upfront costs. We regularly report back to you and openly communicate so you have ongoing confidence in the service Optads provide.

We are here to help you lower costs, achieve more bookings and help overcome the issues you regularly face with OTAs

If you would like to know how much commission we are likely to take from bookings you can use the calculator below to find out more.

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