Google are currently investing heavily in Google Hotels, and it’s rapidly becoming one of the main ways people book their hotels. Google holds the top spot as a search engine and they are now expanding to help customers book a hotel with minimum steps, often with card details that are already stored, right there from the Google page.
This gives the consumer a simple way to book from a name they know and trust, and not only that they can use other Google resources such as map views and reviews to explore the various hotels they are interested in. Now is a great time to get your hotel listed on Google Hotels, and using Optads is a great way of doing this with much lower costs than using an OTA. Our services are completely free of upfront fees, we work on a commission-only basis and we even pay all marketing costs.
Having your hotel directly on Google means that the customer is directly seeing your hotel name and brand, rather than seeing Expedia or Booking.com, for example. This gives you more exposure, more credibility and you are more likely to receive bookings. It means you can directly advertise your offers, free of restraint.